By the end of the year 2016, it is estimated that the number of smartphone users will reach 2.08 billion. By the end of the year 2020, the number of smartphone users will rise to 6.1 billion approximately. Here are some more interesting statistics regarding the so called smartphone apps.
In a survey of about 4,000 (3,939 to be precise), smartphone users living in the United States and the United Kingdom, only 25% of the users seemed to have taken privacy seriously, with downloading app blockers, only during the December 2015 to February 2016 period. That’s during the festive season of Christmas.
Another interesting aspect is that generally people don’t know much about internet privacy. They don’t have any knowledge about what kind of information do these so called app providers and third party software vendors are collecting from them. Privacy is really a big deal for the smartphone users. One-third of the respondents held the point of view that these so called advertisers don’t collect any data at all. Well, it seems that they are living in a fools’ paradise.
Only 21% of the participants, did opine that the so called app publishers and advertisers tend to collect everything from the users. The collected information ranges from credit card information, email addresses, interests, behaviors, likes and dislikes, and even the key-stroking behavior of the smartphone users.
It is interesting to note that free apps enjoy more downloads as compared to the paid ones. The free apps are more sophisticated as compared to the paid smartphone apps. Only 10% of the apps are available for download on payment.
Subway Surfers, a free app is ranked 27th in the list of top android apps, has got 19 million reviews and about 500 million to 01 billion downloads. Meanwhile, Nova Launcher Prime, a paid app, ranked 5th in the same list has got 188,000 reviews and 01 to 05 million installs.