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Google Collects Personal Data – Is Privacy a Myth?


Internet users are now aware of the importance of security, but even then, this is not enough. While many would consider Google to be an ally for users that want their privacy, they will need to think again. Recently, Google revealed what information they collect on its users, and let’s just say it is a lot to digest.

Google highlighted what information it collects for marketing and personalization purposes, but DuckDuckGo, a privacy-focused search engine, called out the tech giant for ‘spying’ on its users. The company had this to say:


Why Google Revealed What Data it Collects?

Because of the ‘privacy nutrition labels’ that came into play on December 8, 2020, iOS app developers are required to identify what information they collect and how it is put to use. While Google may have been adding privacy labels to its apps, but there was a three-month delay during which the tech giant’s apps went without any updates. Due to this delay, there were rumors that Google had to hold back on updates due to Apple’s strict enforcement.

Why Apple Opted for this Change?

The purpose of the ‘privacy label’ is for Apple to secure a position as the most secure and private alternative to Google and Facebook. iOS 14 and above, all apps will need to tell their users what information they collect and will require their permission to do so. Apple hopes this change will make app data collection practices user-friendly and easier to understand without going into too much detail.

Is the Privacy Label an Effective Strategy?

On paper, Apple’s ‘privacy label’ might seem like a great idea, but it does not serve as an effective barometer for app data collection. Users may still need to go through an app’s privacy policy to truly understand what goes on behind the scenes. Moreover, there is no guarantee that app developers will be transparent and truthful about what they do with the data they collect.

How Can Google Users Protect Themselves Successfully?

As mentioned above, the privacy label approach does have its flaw, meaning users will need to resort to other means to stay safe, secure, and protected online while using Google. Of course, not everyone can abandon ship with Google, which is why they will need to take things into their own hands to guarantee their privacy. One effective way of making this possible is by using a reliable VPN that has a zero logs policy.

A VPN with a zero logs policy can help users because it will provide unparalleled privacy and security via features like Military Grade Encryption, Secure DNS, IPv6 Leak Protection, and more. With advanced security features and the ability to connect to VPN servers worldwide, users will be able to fall off the grid. Not only will they become invisible to prying eyes, but they will be able to enjoy true internet freedom like never before.

It is important to note that Google users will only benefit from all this if they stick to a reliable VPN with a zero logs policy, like Ivacy VPN. They can’t choose any VPN they come across, especially ones that are available for free.

Now that you know what data Google collects, you should now understand the importance of taking your privacy seriously. Whether you choose to use a VPN or not is up to you, but enough emphasis cannot be placed on the fact you will need to give your privacy the attention it deserves, especially if you want companies like Google to respect your right to privacy.

Tags : Apple Privacy LabelsGoogle Collects Personal Data
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